PRINT MEDIA was, and always will be an important part of our life. Print media can be classified in 3 categories:
Newspaper- It is one of the most important part of our lives. They help us stay connected to the entire world, and know about whats happening. Helps in making our breakfast more interesting and our idle time little more productive.
“The advertisement is the most truthful part of a newspaper.”-Thomas Jefferson,3rd U.S. President.
Ad gives life to the newspaper. Newspaper provide us with current affairs, and newspaper advertisement tell us about the attractive deals going around,events near us, store openings, new brand launch ceremonies, etc. One may seek help from a newspaper advertising agency to publish his/her ad.
Magazines-The matter of a magazine is generally financed by advertisers, purchased by readers, or both. It is published weekly, monthly, quarterly, half-yearly, or with a date on the cover that is later than it is actually published. It contains special variety of articles.
Books-Set of sheets of paper, parchment, or similar materials that are fastened together to hinge at one side. A single sheet within a book is a leaf, and each side of a leaf is a page. Writing or images can be printed or drawn on a book’s pages. An electronic image that is formatted to resemble a book on a computer screen, smartphone or e-reader device is known as an electronic book or e-book. ( Courtesy- https://en.wikipedia.org/wiki/Book)
Print media is one of the oldest and trusted way for marketing,and its cost effective too. You can choose your target market and invest your money accordingly.