Outdoor Advertising – One of the pillars of branding

Outdoor Advertising – One of the pillars of branding.

None of us! let me repeat none of us like staying at home. No matter who you are…. student, professional, home maker, or just doing nothing, we don’t wish to sit at home all the time. Thus, outdoor advertising is so important.

Because almost everyone is more interested in all the other things in the world than newspapers. People spend more time while travelling than to sit in the house or office reading newspapers or watching TV.  And it’s pocket friendly too. According to research, outdoor advertising costs 80% less than TV ads,and 50% less than Radio ads. And it is consumer friendly too. As is doesn’t create any noise or disturb them in any manner.

Outdoor advertising includes:

  • Hoardings
  • Banners
  • Walking Billboards
  • Vehicle Branding
  • Flex Banners
  • Ad Walkers
  • and many more, for details you must contact an outdoor advertising agency.

It is the one of only kind of advertising that provides you 24*7 exposure. No other media allows you to display your message 24 hrs in a day, for as many days required. This type of advertising makes it extremely simple to target the specific audience. Or to skip any particular kind of market. Its the best known form of advertising to target a large section.

None of the ad agency let the client miss outdoor advertising at any cost. Because, it is one of the most reliable kind of advertising and trusted too. OAAA(Outdoor Advertising Association of America) did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are read. (Courtesy: https://oaaa.org/)

That’s why its always said Outdoor Advertising – One of the pillars of branding. Along with digital marketing and other forms of branding an advertiser create a 360 degree approach for any client’s advertising need.

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